Valerie Paolucci
Marketing Manager
Travel Ad Network
What site(s) do you have to visit every day for Marketing news?
eMarketer, which is great, as it aggregates data from over 4,000 sources which I could never afford to subscribe to! I also sign up for tons of daily newsletters, both pertaining to the travel space and digital media in general, including Hubspot, MediaPost, EyeforTravel, Tnooz, iMediaConnection, Ad Age...
What site(s) do you go to at least once a day for fun and inspiration?
Facebook is my guilty pleasure! I also frequent Lifebooker, Groupon, and Goldstar when I need a healthy distraction.
Facebook is my guilty pleasure! I also frequent Lifebooker, Groupon, and Goldstar when I need a healthy distraction.
Greatest skill a good Marketing professional requires?
Creativity, not only in Marketing strategy and campaign execution, but also in career choices.
What's the recent "it" Marketing phrase/trend of the moment that you hear almost every day and what does it mena for the industry and the marketplace?
Mobile. It's not new, but we're just figuring out how to meausre ROI from mobile advertising. As more users are expected to surf the net on their mobile devices than on their computers within the next few years, mobile will become the center of the digital marketing mix.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
Location based services are all the rage now. It will take us a bit of time to figure out how to monetize them, just like with mobile and video, but in my opinion, they're not going anywhere.
What is essential not to do when it comes to your area of Marketing specialty?
Never assume you know everything. The digital advertising industry evolves so rapidly, keeping ahead of the technology is a full-time job in itself!
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
We are seeing a lot of DSP's and ad exchanges trying to disintermediate the advertising agency. The landscape is quickly evolving and I'm curious to see how it all plays out.
Can Marketing ideas travel across continent and languages? Does globalization work or is localization more effective?
With today's technology, good ideas can travel across the globe instantly. The greatest ideas have overarching themes with cross-border, cross-cultural appeal. Working in the travel industry makes this all the more apparent.
Best piece of advice you have received?
Do what you love, and the money will follow.
Growing up, what was the first think you can remember wanting to be?
I always wanted to be Angela Bower of Who's the Boss. She ran her own ad agency and got to come up with these super cool creative ideas all the time. She was this smart, driven career woman who was the breakwinner for her family. It would also be nice to have a hottie cooking and cleaning up after me!
Is Marketing more of an art or more of a science?
The process of winning the hearts of minds of consumers will always be an art, but the pratice of measuring how well we do this is getting more scientific every day!
The process of winning the hearts of minds of consumers will always be an art, but the pratice of measuring how well we do this is getting more scientific every day!
Where are growth opportunities within the Marketing industry, as people are looking at their careers?
There are so many opportunities in digital Marketing right now! As the digital advertising industry evolves and becomes more specialized, companies will be desparate to hire experts such as SEO strategiests, social media managers, product development directors, etc.
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