Monica Danna - a social media scientist, PR enthusiast, marketer and a Houston advocate who runs her own creative agency, uses the creative and scientific formula & approach of diversity to collaborative marketing. As creative and out of the box her strategies are, her fundements are built on being consumer - centric ( listening to your audience) and using her education and knowledge from psychology and technology.
Monica Danna
Marketing and Public Relations Consultant
http://www.cosmopolitician.net/colab/
Twitter: CosmoPolitician
What site(s) do you have to visit everyday for Marketing news?
A great resource for marketers: http://www.marketingprofs.com/ For news: http://adage.com/
What site(s) do you go to at least once a day for fun and inspiration?
I've really been interested in photography lately and this is a site that gives me inspiration: http://hulaseventy.blogspot.com/
Greatest skill a good Marketing professional requires?
Listening to your audience.
What's the recent "it" Marketing phrase/trend of the moment that you hear almost everyday and what does it mean for the industry and marketplace?
Social Media - a form of media that digitially engages an audience rather than pushing out information.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
RSS feeds and syndication technology
What is essential NOT to do when it comes to your area of marketing specialty?
Applying traditional media practices (one-way communication) to a digitial media strategy (a two-way communication.) Know the difference between push information and push/pull information. Digital Media takes traditional media from a monologue to a dialogue. Don't preach to your audience. Engage.
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
The deluge of information we receive daily in a digital world. Our technology tools are adapting to help us dissiminate large amounts of information, such as email, blog posts, and life streams.
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
In my international Marketing experience in Europe, the Middle East, Asia, and Australia, it became evident to me that high level marketing strategies can cross continentents; however tactics and collateral need to be localized to be effective.
Best piece of advice you have received professionally or personally?
Listening is more important than speaking.
Growing up, what was the first thing you can remember wanting to be?
A Child Psychologist, i actually have a masters in Psychology.
To tweet or not to tweet?
Tweet - Some form of Micro-Blogging will be here to stay.
Where are growth opportunities within the Marketing industry, as people are looking at their careers?
In the down economy that we recently experienced, Marketing professionals had to become increasingly diverse in their skill set. I belive that a more integrated and collaborative approach to Maketing is where things are headed in the future.
Monica Danna
Marketing and Public Relations Consultant
http://www.cosmopolitician.net/colab/
Twitter: CosmoPolitician
What site(s) do you have to visit everyday for Marketing news?
A great resource for marketers: http://www.marketingprofs.com/ For news: http://adage.com/
What site(s) do you go to at least once a day for fun and inspiration?
I've really been interested in photography lately and this is a site that gives me inspiration: http://hulaseventy.blogspot.com/
Greatest skill a good Marketing professional requires?
Listening to your audience.
What's the recent "it" Marketing phrase/trend of the moment that you hear almost everyday and what does it mean for the industry and marketplace?
Social Media - a form of media that digitially engages an audience rather than pushing out information.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
RSS feeds and syndication technology
What is essential NOT to do when it comes to your area of marketing specialty?
Applying traditional media practices (one-way communication) to a digitial media strategy (a two-way communication.) Know the difference between push information and push/pull information. Digital Media takes traditional media from a monologue to a dialogue. Don't preach to your audience. Engage.
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
The deluge of information we receive daily in a digital world. Our technology tools are adapting to help us dissiminate large amounts of information, such as email, blog posts, and life streams.
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
In my international Marketing experience in Europe, the Middle East, Asia, and Australia, it became evident to me that high level marketing strategies can cross continentents; however tactics and collateral need to be localized to be effective.
Best piece of advice you have received professionally or personally?
Listening is more important than speaking.
Growing up, what was the first thing you can remember wanting to be?
A Child Psychologist, i actually have a masters in Psychology.
To tweet or not to tweet?
Tweet - Some form of Micro-Blogging will be here to stay.
Where are growth opportunities within the Marketing industry, as people are looking at their careers?
In the down economy that we recently experienced, Marketing professionals had to become increasingly diverse in their skill set. I belive that a more integrated and collaborative approach to Maketing is where things are headed in the future.
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