nd how it is to work in a truly global team. Andrea Huang, Marketing Communications Manager, Phillips
Linkedin:http://hk.linkedin.com/in/andreahuang
What site(s) do you have to visit every day for Marketing news?
www.shinyshiny.tv – cause they also include special gadget for girls
www.nytimes.com
Strategy, marketing and innovation forum group from Linkedin
...and randomly pick some gadget websites to check out if there is something new
What site(s) do you go to at least once a day for fun and inspiration?
http://thesartorialist.blogspot.com –to get to know everyday fasion and style off the street. Also,to get inspiration of portrait photography.
Facebook, to be in touch with friends all over the world.
www.wallpaper.com
Greatest skill a good Marketing professional requires?
Communication skills. Able to create a relevant and impactful communications and messages to the target consumers.
And able to work in a dynamic environment with managing multiple projects. Knowing how to set up priorities, can help you focus on the key things that really matters to the business and you can also execute it with excellent performance.
What's the recent "it" Marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and the marketplace?
Internet marketing is the trend that a lot of marketiers should be aware of. This impacts almost all kinds of aspects of marketing , from strategy, planning, marketing communications, marketing mix and research…etc. A lot of organizations are spending more and more budget to expand the resources on how to integrate digital tools to satisfy the customers in new ways. Marketing managers are also getting more and more responsible on defining an internet marketing strategy, maintating the company website alongside traditional marketing activities.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
Sustainability. Especially in Europe, sustainability products are well supported and much preferred by consumer even though it might cost more than a non-green products.
What is essential NOT to do when it comes to your area of Marketing specialty?
Not to create inconsistent message to consumer and ensure activities are inline with branding.
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
Depends on which industry. For consumer electronics, I think the way we communicate need to be unisex, or avoiding too much of a masuculine or feminine only approach. Baby care products are not necessarily communicating only for women, and new electronics or gadgets are not meant to be only for men. We tend to communicate with the consumers according to their lifestyle not by gender.
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
Yes. As a multinational company, a strong marketing proposition and plan can go global. While it needs to have excellent local execution with integrating culture and market situation.
Best piece of advice you have received?
Make sure you make a difference
Growing up, what was the first think you can remember wanting to be?
Detective, especially after reading a lot of Sherlock Holmes stories and movies. I was addicted to his heroic stories during my junior high school period.
What is a recent campaign/presentation (not from yoru own comapny but your field of marketing) that you admire? and why?
Addidas Me,Myself campaign. It gives an inspirational message to women for not only being confidence but also celebrates the individuality. This campaign were consistently exected from ATL print, online and all addidas shops.
What site(s) do you have to visit every day for Marketing news?
www.shinyshiny.tv – cause they also include special gadget for girls
www.nytimes.com
Strategy, marketing and innovation forum group from Linkedin
...and randomly pick some gadget websites to check out if there is something new
What site(s) do you go to at least once a day for fun and inspiration?
http://thesartorialist.blogspot.com –to get to know everyday fasion and style off the street. Also,to get inspiration of portrait photography.
Facebook, to be in touch with friends all over the world.
www.wallpaper.com
Greatest skill a good Marketing professional requires?
Communication skills. Able to create a relevant and impactful communications and messages to the target consumers.
And able to work in a dynamic environment with managing multiple projects. Knowing how to set up priorities, can help you focus on the key things that really matters to the business and you can also execute it with excellent performance.
What's the recent "it" Marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and the marketplace?
Internet marketing is the trend that a lot of marketiers should be aware of. This impacts almost all kinds of aspects of marketing , from strategy, planning, marketing communications, marketing mix and research…etc. A lot of organizations are spending more and more budget to expand the resources on how to integrate digital tools to satisfy the customers in new ways. Marketing managers are also getting more and more responsible on defining an internet marketing strategy, maintating the company website alongside traditional marketing activities.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
Sustainability. Especially in Europe, sustainability products are well supported and much preferred by consumer even though it might cost more than a non-green products.
What is essential NOT to do when it comes to your area of Marketing specialty?
Not to create inconsistent message to consumer and ensure activities are inline with branding.
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
Depends on which industry. For consumer electronics, I think the way we communicate need to be unisex, or avoiding too much of a masuculine or feminine only approach. Baby care products are not necessarily communicating only for women, and new electronics or gadgets are not meant to be only for men. We tend to communicate with the consumers according to their lifestyle not by gender.
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
Yes. As a multinational company, a strong marketing proposition and plan can go global. While it needs to have excellent local execution with integrating culture and market situation.
Best piece of advice you have received?
Make sure you make a difference
Growing up, what was the first think you can remember wanting to be?
Detective, especially after reading a lot of Sherlock Holmes stories and movies. I was addicted to his heroic stories during my junior high school period.
What is a recent campaign/presentation (not from yoru own comapny but your field of marketing) that you admire? and why?
Addidas Me,Myself campaign. It gives an inspirational message to women for not only being confidence but also celebrates the individuality. This campaign were consistently exected from ATL print, online and all addidas shops.
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