ME 52-24: Observations of a Transcontinental Marketer

When she's not busy traveling across Asia, the U.S. or the EU, Hsin Pei Hsieh is bus consulting on Marketing solutions for companies and agencies in those same areas. Hsieh has always looked for the opportunity to reach and communicate across boarders and oceans. And while she believes it is possible to take a message across different nations, it is always important to amend those bigger ideas by integrating local insights and market situations.

Hsin Pei Hsieh

Independent Marketing Consultant

http://www.linkedin.com/in/hsiehbrenda

What site(s) do you have to visit every day for Marketing news?

NYTimes, WSJ, AdAge, Mr6.CC and Mashable

What site(s) do you go to at least once a day for fun and inspiration?

Facebook, Plurk, Fuzbiz, Nowness and The Sartorialist

Greatest skill a good Marketing professional requires?

Open-minded: a good Marketer should always be interested in exploring new experience and willingness to learn new things.

What's the recent "it" Marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and the marketplace?

Mobile marketing: as the Smartphone technology gets more sophisticated, consumers spend longer time on their mobile devices because of its daily convenience. Marketers will be successful if they can better leverage new media with an outstanding marketing concept.

There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?

Social media marketing provides a new way of people to conduct their social life, and is a new way of netizen behavior that all marketers must work to understand and learn about through consumer insights.

What is essential NOT to do when it comes to your area of Marketing speciality?

Don't compromise the advertising execution WHEN you know it's the right way to go. Consumers are savvy enough and know how much effort you've put into building a brand through a great commercial.

What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?

Mobile marketing.

Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?

Definitely! A good marketing idea can travel across culture and language. It's important to be well-executed by integrating local consumer insights and market situation.

Best piece of advice you have received?

Believe in your instinct.

Growing up, what was the first thing you can remember wanting to be?

An interior designer.

To tweet or not to tweet? Is it a fad or here to stay?

Fad. (*answer within 150 character limit)

What are the growth opportunities within the Marketing industry, as people are looking at their careers?

Interactive marketing and mobile marketing.