Richard Deede
SEO Manager,
Critical Mass
Since my field is SEO focused, I visit matt cutts blog, Search Engine Watch and Google Webmaster Central as my primary news sites.
http://www.mattcutts.com/blog/
http://searchenginewatch.com/
What sites do you go to at least once a day for fun and inspiration?
I guess Facebook would count, I also still enjoy Fark and Groupon.
http://www.facebook.com/
http://www.fark.com/
http://www.groupon.com
Greatest skill a good marketing professional requires?
An open mind to new ideas is vital.
What's the recent "it" marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and marketplace?
Real Time Search. It’s basically the inclusion of social media and real time information within organic search results. It’s the search engines acknowledgment of the importance of Social media and the impact that it has on the way people search for information. It has the potential to have a large impact on the world of search as results users see could become increasingly more and more geared towards real-time results.
There have been fads in the marketing world. In your opinion, what are recent developments that are here to stay?
Social Marketing is definitely here to stay. It just makes sense. We live in a fast paced ever changing world and the way we use the web should reflect that. Static, slow moving information becomes out-dated and incorrect information. Social media outlets tap directly in to that need for up-to-the-minute information.
What is essential NOT to do when it comes to your specialty?
Get comfortable and fall behind the times in terms of understanding how users are searching and accordingly how the engines are reflecting that information within search results.
What’s an imminent hurdle in the marketing world that you think will cause significant changes to the way we market to consumers or businesses?
I don’t know if it’s a hurdle, but the overall direction of understanding consumer behavior is evolving. With so many outlets to reach consumers, you have to know which is best for you. Choosing incorrectly or using the wrong message can make or break a campaign, probably more then ever before.
Can marketing ideas travel across continents, countries and languages? Does globalization work or is localization more effective?
Good marketing ideas can certainly gain international traction. There are differences however that you need to account for obviously, such as language, customs, etc., so customizing your site to fit the needs of individual markets is important. In the SEO world knowing your target audience is key because if you don’t know how they search for your customers information, you will not be able to optimize your information properly to reach them.
Best piece of advice you’ve received professionally or personally?
Don’t eat yellow snow. Brown snow too.
Growing up what was the first thing you can remember wanting to be?
I’ve always wanted to work in SEO even before I was just a glimmer in my mothers eye.
Is Marketing more of an art or more of a science?
I think it’s a mixture of both. It’s a matter of knowing the fundamentals (science) and know how and when to use those principles most effectively (art).
To tweet or not to tweet? Fad or here to stay?
I personally think that it’s a fad, an extended fad, but a fad. I don’t think it will have long term staying power in its current form.
No comments:
Post a Comment