Brian Shiraishi
Marketing Manager
EA, pogo.com
EA, pogo.com
linkedin: http://www.linkedin.com/pub/shiraishi-brian/4/379/9a6
What sites do you have to visit every day for marketing news?
What sites do you go to at least once a day for fun and inspiration?
Amazon– I have an online shopping habit.
Engadget– Finding more gadgets to buy on Amazon.
Facebook– I’m a social bug!
TravelZoo– Work Hard, Play hard!
Engadget– Finding more gadgets to buy on Amazon.
Facebook– I’m a social bug!
TravelZoo– Work Hard, Play hard!
Greatest skill a good marketing professional requires?
The ability to adapt to new trends. In the social gaming industry, new trends emerge on a weekly basis. Always use my coined phrase as a reference when thinking of new ideas…“set the trend, don’t be the trend.”
What's the recent "it" marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and marketplace?
Facebook Social Applications. With the success of Zynga and Playfish, the shift from packaged goods to online gaming is changing the gaming world. Today, our Marketing strategies must accommodate the surge of social online gaming and the ability to change these strategies on a whim can prove to be your best attribute.
There have been fads in the marketing world. In your opinion, what are recent developments that are here to stay?
Free social gaming has been around since the .com era. However, the Facebook phenomenon has turned the social gaming industry on its head. The ability to play games in a social space where you can instantly communicate with your friends and family has emerged. Not only can you message your friends and play games together, but you can send digital gifts, share your game progress, and invite new friends to play. Social gaming within Facebook has created a community that reaches more than 600 million users. With such a large user reach, this attracts advertisers who want to use these games as a catalyst to expose their brand to their niche market. If the cash flow from venture capital and advertisers continues to grow, I guarantee free social gaming is here to stay.
What is essential NOT to do when it comes to your specialty?
Do NOT underestimate your users. Our users are fairly tech-savvy and will voice their opinions on blogs, forums, Facebook and even…YouTube. The user should always be kept in mind when making decisions. The reason your users visit your gaming site is simple…they just want to relax and have fun. Monitor your forums and blogs to ensure you are meeting your user needs. Gaming should be fun. Listen to your users.
What’s an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
In a gaming world diluted by Facebook applications and social games, our immediate goal is to distinguish ourselves and prove why our gaming site is the first destination for social online gaming. If we fail to solidify our branding with this goal in mind, this hurdle may determine our fate down the line.
Can marketing ideas travel across continents, countries and languages? Does globalization work or is localization more effective?
When it comes to conveying a general idea or message, globalization works to a certain extent. Localization tailors the message to a targeted audience which gives the idea or message purpose and significance.
Best piece of advice you've received professionally or personally?
Be yourself! Creativity is difficult to convey when your ideas don’t come from the heart. Believe in yourself and success will come with time.
Growing up what was the first thing you can remember wanting to be?
As a little boy, I was inspired by my dad who worked for a major U.S. airline. I loved to fly and hoped to become a commercial airline pilot. Unfortunately, this career path requires 20/20 vision and good looks.
Is Marketing more of an art or more of a science?
Marketing is definitely an art form. In Marketing, your vision is conveyed through creative outlets. Like Michelangelo and his sculptures, Marketing sculpts an idea to communicate a message. Art expresses emotion, passion, and knowledge. As a Marketer, you want your audience to FEEL the emotion, passion and knowledge you are trying to convey. The connection you experience with your audience ultimately determines the success of your campaign.
Where are growth opportunities within the Marketing Industry, as people are looking at their careers? Social online gaming is growing fast. New products are being created and new companies are emerging. Product Managers, Project Managers, and Producers are needed in many gaming companies to accommodate the rapid growth of this sector.
*Any comments/views expressed in this blog post reflect the personal opinions of the original authors, and not EA, pogo.com.
Where are growth opportunities within the Marketing Industry, as people are looking at their careers? Social online gaming is growing fast. New products are being created and new companies are emerging. Product Managers, Project Managers, and Producers are needed in many gaming companies to accommodate the rapid growth of this sector.
*Any comments/views expressed in this blog post reflect the personal opinions of the original authors, and not EA, pogo.com.
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