Most marketing-related sites appear to focus on a product and campaign approach, reviewing what is already being done, but often stop short of featuring the people and the creative process. Here, we are interested in the “who” and “how.”
As a result, we decided to launch a year-long (52 week) social experiment, by bringing together marketing people—and their thoughts and ideas. Thus Marketing Experiment 52 (ME52) was born.
Over the course of the year, we’ll see how the conversation develops via interview format, within a global viewpoint, across marketing industries and at different experience levels. At the end of one year, we’ll observe what trends, similarities and differences emerge from within the entire scope of the community.
Our hope is that the best advice comes from all sides of the aisle, the creative and analytical, the tenured and the enthusiastically new, and from all parts of the globe.
Finally, we, ourselves, are marketers that have different expertise and come from different parts of the world, but are passionate about what we do and excited to host a place that serves as a resources as well as an inspiration.
Welcome!
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