ME 52-2: Social Media Marketing is Here to Stay

For the past 4 years, Athena Chang has been working as a search marketing manager in New York City. In her opinion, Twitter is a part of a social media phenomenon that is here to stay.



Athena Chang, SEM Manager
Ai Media Group
LinkedIn: http://www.linkedin.com/in/athenachang
Twitter: athenahoya



What site(s) do you have to visit every day for Marketing news?
http://www.clickz.com/

What site(s) do you go to at least once a day for fun and inspiration?
http://nymag.com/

Greatest skill a good Marketing professional requires?
Analytical skills

What's the recent "it" Marketing phrase/trend of the moment that you hear almost everyday and what does it mean for the industry and the marketplace?
Social media marketing

There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
Social media marketing

What is essential NOT to do when it comes to your area of Marketing speciality?
Being lazy

What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
Mobile advertising

Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
Depends on the market and the products. I think it is a combination of both but it is really a case by case situation.

Best piece of advice you have received professionally or personally?
Keep learning or you will fall behind.

Growing up, what was the first thing you can remember wanting to be?
A teacher.

To tweet or not to tweet? Fad or here to stay?
Stay. It is part of the social media phenomenon and has turned into a great marketing tool.

Is Marketing more of an art or more of a science?
Definitely a great balance between the two.