Lincoln Stephens was already a successful advertsing account management executive when he founded The Marcus Graham Project. As a non-profit, The Marcus Graham Project focuses on building the next generation of leadership in the advertising and marketing industry in a boot camp/career development training environment. Stephens took some time out of his busy schedule to answer ME52's questions and help more people learn more about what it takes to market with passion.
Lincoln Stephens
Founder
The Marcus Graham Project
What site(s) do you ahve to visit everyday for Marketing news?
Advertising Age, Ad Week, Target Market News and Tech Crunch
What site(s) do you go to at least once a day for fun and inspiration/
Facebook and Twitter (People are funny.)
Greatest skill a good Marketing professional requires?
Integrity.
What's the recent "it" Marketing phrase/trend of the moment that you hear almost everyday and what does it mean for the industry and marketplace?
#oyleydoit -- it means tehre is a new language that people are speaking in the social media space and we are going to have to have an understanding of all of the cultural nuances that exist within.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
Here to stay is a generation of CREATORS that are waiting for main stream media to finally hear a REAL story. A TRUE story. One with HEART and with SOUL.
What is essential NOT to do when it comes to your area of marketing specialty?
It is essential not to be afraid to admit when you are wrong, but to seldom be wrong.
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
The undervaluing of the economic prowess of diverse consumer segments, primarily because of the lack of resources earmarked towards accurate/effective research, analysis and market development.
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
Yes. Localization allows you to not forget what is important in your specific community, but we need the perspective of the rest of the world in order to move forward TOGETHER.
Best piece of advice you have received professionally or personally?
Don't beat yourself up for making mistakes.
Growing up, what was the first thing you can remember wanting to be?
In the radio business.
Is Marketing more of an art or more fo a science?
Science that needs the support of the arts.
What marekter do you admire most and why?
I've not met that brand yet.
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