Julie Zare
Director of client services
DIYSEO
Linkedin:http://www.linkedin.com/in/juliezare
Twitter: juliezare
What site(s) do you visit every day for marketing news?
MediaBistro, wsj.com, TechCrunch, ClickZ, SearchEngineLand, SearchEngineWatch, Smallbiz Trends, Duct Tape Marketing, Smart Brief, and many more.
What site(s) do you go to at least once a day for fun and inspiration?
I follow many sites and blogs on a daily basis. Some of my favorites are: GrubStreet (I’m a big foodie), Etsy (could browse for hours without even buying anything), Facebook, Twitter (via the Tweetie app), GrooveShark (for my music fix), and many of the daily deal sites (Groupon, LivingSocial etc).
Greatest skill a good marketing professional requires?
A good marketer is passionate about what they do. In addition, it is essential to always know what’s going on in the marketing world around you, whether it is the latest social media trends, the newest start-ups, or a new partnership across the country. Today’s world of marketing moves fast and is extremely competitive. Being in the know and staying current is important to keep up with everyone around you.
What's the recent "it" marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and the marketplace?
The world “local” is a keyword that I hear many times throughout my day. Local marketing, especially in search engine optimization, can very much help a business stand out from its competitors. For example, small businesses can optimize website content to make sure their business is seen on local search engine results. This can be performed by adding the business address or map to the site, or claiming and updating their listing on local resources such as Google Local or Yahoo! Local.
There have been fads in the marketing world. In your opinion, what are recent developments that are here to stay?
Social media marketing and reputation management is here to stay and is not just a fad. I know a lot of people are still getting used to the idea of Twitter, Facebook, and more as essential marketing tactics. The power of social media is something that a business or brand should be aware of and leverage as much as they can. Not only does creating your social media presence allow you to own a conversation around your business, but you can engage with your customers and clients and increase your overall influence.
What is essential NOT to do when it comes to your area of Marketing specialty?
I think not being open to ideas and opinions around you would be a negative trait.
What's an immediate hurdle in the marketing world that you think will cause significant changes to the way we market to consumers or business?
Budgets and deciding how much marketing dollars you are willing to spend on a campaign or idea has a large influence on your company and what you want to spend going forward.
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
I think both globalization and localization are effective, depending on what your goals are. My company, DIYSEO, really focuses on how small businesses can best leverage local seo. If your business is locally-based, standing out among your nearby competitors is crucial in getting found, and there are numerous ways to do just that even with very little budget.
Best piece of advice you have received professional or personally?
Wow, this is a difficult question! Professionally speaking, knowing that hard work almost always pays off in the end. Also, if you are passionate about something, go for it. Steve Jobs famously spoke about how important it is to love what we do in order to create extraordinary work. He said, “If you haven’t found it yet, keep looking. Don’t settle.”
Growing up, what was the first thing you can remember wanting to be?
When I was in elementary school, I always wanted to be a second grade teacher. One of my best friends and I would even create lesson plans and tests to practice whenever I came over to her house. We took turns giving each other the tests, grading papers, and writing on the chalkboard. :-)
To Tweet or not to Tweet? Fad or here to stay?
Twitter is here to stay
What is a marketing campaign you admire?
The Old Spice campaign and its overall results is absolutely astounding. It will be interesting to see this campaign's influence on brands' larger viral campaigns going forward. Go here and read some of their statistics to see what I'm talking about: http://bit.ly/9e9bfE. :-)
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