Ming-Chin Wu
Analyst, Internet Marketing
Academy Sports + Outdoors
Academy Sports + Outdoors
What site(s) do you have to visit everyday for Marketing news?
Emarketer Daily, WSJ, Creative Wannabe, Seth Godin’s blog, How to Change the World. I love Adage, but not everyday.
What site(s) do you go to at least once a day for fun and inspiration?
Facebook, Groupon, Daily Candy, Lucullian Delights , A hungry girl’s guide to Taipei
Greatest skill a good Marketing professional requires?
Analytical skills and creativity
What is the recent "it" Marketing phrase/trend of the moment that you hear almost everyday and what does it mean for the industry and the marketplace?
Mobile Marketing. Everyone asks about it, everyone wants to get into it. However, mobile applications, mobile platforms, and mobile as a media channel are very different marketing tools and vehicles . The most common pitfall is not fulling understanding what the mobile experience is, and trying to duplicate internet marketing efforts into a mobile screen.
There have been fads in the Marketing world. In your opinion, what are recent developments that are here to stay?
Social influence marketing. With the rise of the user revolution, in the retail world, allowing consumer ratings, comments, and elevating consumer opinions to influence other shoppers - I believe this is here to stay.
What is essential NOT to do when it comes to your speciality?
In retail, customer service is first but when it comes to merchandise and promotions, often times marketing folks focus on products instead of the consumer. It is so important to be consumer-centric, and plan marketing efforts with the consumer in mind.
What's an imminent hurdle in the Marketing world that you think will cause significant changes to the way we market to consumers or businesses?
With technology changing so fast, how do businesses adapt to innovation and understand how to reach younger audiences while their media consumption and habits change so rapidly?
Can Marketing ideas travel across continents and languages? Does globalization work or is localization more effective?
I think understanding the consumer is key. Deep consumer understanding allows you to pinpoint whether or not to develop an entire new product based on a local consumer insight, or to adapt to a global concept.
I think understanding the consumer is key. Deep consumer understanding allows you to pinpoint whether or not to develop an entire new product based on a local consumer insight, or to adapt to a global concept.
Creative ideas are definitely different from culture to culture, even within different regions in the same country. If a strategy is based on a human’s unmet need, the creative strategy should be catered to the local market.
Best piece of advice you have received?
“A little learning is dangerous”, a quote from Alexander Pope. My dad used to say this to me since I was very little. People become easily confident when they have tasted a little bit knowledge, and it’s dangerous because it can cause people to think they are more than an expert than they really are.
The full quote is
“ A little learning is a dangerous thing; drink deep, or taste not the Persian spring; these shallow draughts intoxicate the brain, and drinking largely sobers us again.”
Alexander Pope in An Essay on Critisism, 1709
I remember I re-learned this quote again when I got into my first car accident the 3rd month I started driving. First and second month of driving I was still very cautious, but the third month I started to feel more confident and that’s when you start to make mistakes.
Growing up, what was the first thing you can remember wanting to be?
Performing artist. I still have a tape of me singing in the bath tub when I was 6. When I was little, I also used to choreograph to Debbie Gibson’s songs, make my sister be my back-up dancer and force my mom to watch us after her long day of work.
To Tweet or not to Tweet?
Tweet if you are good at it.
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