ME 52-13: Technology drives change in marketing

With a background in journalism and entertainment, Any Hsu has recently moved into the technology sector, and believes that technology is definitely a key driver in shaping marketing and the business world. And of course, her most admired marketer is Steve Jobs.

Any Hsu

Sales Account Manager,

LiteOn Technology Group

Linkedin: http://www.linkedin.com/pub/any-hsu/4/802/5b

What site(s) do you have to visit every day for marketing news?

Woot , Facebook, TED, You Tube, BNet, Yahoo Bid, 10+ individual blogs

What site(s) do you go to at least once a day for fun and inspiration?

Same as above. I must admit that I do not have the time to go to all of the websites but I make sure I do it at least once a week.

Greatest skill a good marketing professional requires?

Passion, creativity, great sense of humor and intelligence.

What’s the recent “it” marketing phrase/trend of the moment that you hear almost every day and what does it mean for the industry and marketplace?

“Find us on facebook, twitter, youtube, myspace, etc.” What does it mean? Your friends now check their FB inbox more often than their mail box. So where do you go to find your customers within the shortest time?

There have been fads in the marketing world. In your opinion, what are recent developments that are here to stay?

Social media will definitely be sticking around for a while, however I do anticipate changes in user behavior which will come with more new technology.

What is essential NOT to do when it comes to your specialty?

Nothing, always think outside the box, there is nothing you can’t do, but always consider the consequences.

What’s an imminent hurdle in the marketing world that you think will cause significant changes to the way we market to consumers or businesses?

I think technology is what will bring the next big change, from the internet to smart phones, I-pads, etc, mobility will change consumer behavior and eliminate certain traditional marketing channels.

Can marketing ideas travel across continents, countries and languages? Does globalization work or is localization more effective?

Absolutely yes but not ALL ideas. Some ideas may not travel across different cultures, which could be some what challenging. Comparing globalization to localization is like comparing apples to oranges. They both work and be effective in such different ways. But I think living in a world of no boundaries, glocalization is the way to go.

Best piece of advice you’ve received professionally or personally?

“Vision without a task is only a dream. A task without a vision is but drudgery. But vision with a task is a dream fulfilled.”

Growing up what was the first thing you can remember wanting to be?

A lawyer or a law maker.

Is Marketing more of an art or more of a science?

It’s literature.

Who is your most admired marketer, and why?

Steve Jobs